Northern PR Network - Press coverage in the Nordics

Northern PR Network – An International PR alliance that spans Scandinavia

Ulf-Arvid MejlænderFounder Mejlænder AS

Jakob Kemp HessellundPartner Kemp & Kjær

Mark Benfeldt KjærPartner Kemp & Kjær

Fredrik StengarnPartner Four PR

Martin RuistPartner Four PR

John KennedySenior Advisor Four PR

Language barriers
Insightful cultural interpretation and mother tongue translation heightens news impact.
Media landscape
Develop relationships at a national and niche level in one country, while nurturing local in another.
Journalistic cultures
“Finger on the media pulse” understanding what one country likes, and what another might loathe.
Involve local stakeholders
Access to quotes across the countries that can open up wider news coverage.
Content marketing
Knowing how to create and curate informed and educational news content to attract coverage.